Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a uniquely unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world-renowned designers, helping them refine and edit their collections.
She has been featured on Good Morning America, Mario Lopez & Courtney’s Wedding Fiesta on TLC, People.com & People TV styling Ashley Iaconetti who has been on various series of The Bachelor, DC Cupcakes on TLC, Season 5 of David Tutera’s My Fair Wedding on WE Network, People.com styling Robert Herjavec’s wife Kym Johnson from DWTS and more!
Nayri has styled celebrity brides including Ashley Iaconetti from The Bachelor, Zena Foster Babbs who married R&B Singer Tank and Jazmyn Simon from Ballers on HBO.
Her best selling book, "I'm Getting Married & Have Nothing to Wear" is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.
Most recently, Nayri released a series of online courses created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores can scale and thrive.
Her favorite pastime includes enjoying quality time with family and traveling the world. She also enjoys competing and training with her Arabian horses Psax In The City and Time To Tango! It is rare to see Nayri without her French bulldog Nuff; at times he assists in styling brides as well!
How to best manage your bridal styling appointments, from beginning to end
How to close sales more easily and efficiently
How to handle the most common objections during the bridal sales process
How to upsell veils and other accessories during your initial appointment
How to handle difficult clients and guests
And so much more!
"A note about the Bridal Stylist Course: I have no regrets️. I have used it as a guide to teach and train since I purchased. Even though I am backed by 30 personal years (really 53, seeing I was born here) of experience, this course is refreshing. It also correlates nicely with all of the restructuring I have been doing this year. It’s a great tool. Thanks, Nayri, for doing and inspiring!"
- Gina Di Guardia, Bridal Suite of Bay Shore
"Reverse engineering the selling and styling process was a great way to refresh the entire process from start to finish. Love it!"
- Illian Truong