Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a uniquely unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world-renowned designers, helping them refine and edit their collections.
She has been featured on Good Morning America, Mario Lopez & Courtney’s Wedding Fiesta on TLC, People.com & People TV styling Ashley Iaconetti who has been on various series of The Bachelor, DC Cupcakes on TLC, Season 5 of David Tutera’s My Fair Wedding on WE Network, People.com styling Robert Herjavec’s wife Kym Johnson from DWTS and more!
Nayri has styled celebrity brides including Ashley Iaconetti from The Bachelor, Zena Foster Babbs who married R&B Singer Tank and Jazmyn Simon from Ballers on HBO.
Her best selling book, "I'm Getting Married & Have Nothing to Wear" is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.
Most recently, Nayri released a series of online courses created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores can scale and thrive.
Her favorite pastime includes enjoying quality time with family and traveling the world. She also enjoys competing and training with her Arabian horses Psax In The City and Time To Tango! It is rare to see Nayri without her French bulldog Nuff; at times he assists in styling brides as well!
How to drive more traffic into your store
Proven social media secrets
Simple techniques to increase sales
Tips for employee hiring, training & retention
The importance of brand awareness
And so much more!
"The Bridal Store Blueprint is one of the most well thought out and organized systems for the bridal store owner. Step by step, Nayri leads you through everything you need to set your store up for success. Not just with ideas and inspiration, but with actual tasks and action steps to put your business and your success back on track. In addition to the videos and downloadable worksheets, what I love even more are the monthly live meetings. Being able to follow up with questions is unbelievably helpful. There is no need to reinvent the wheel. You will save yourself years of trial and error. The Bridal Store Blueprint has everything you need to build a business and a life that you will love."
- Christine DiLullo, Epiphany Boutique
The Importance of Your Online Presence
The Journey of the Customer's In-Store Experience
Best Practices For Customer Satisfaction
What Happens When Things Go Wrong?
Store Design & Environment
Sell, Sell, Sell!
Sales Process & How to Close Your Sale
Post Sale, Customer Retention & Building a Legacy Brand!
Company Positions & Employees
The Hiring Process
Onboarding Process For New Employees
Employee Team Building & Training
"I cannot recommend Bridal Store Blueprint highly enough!
Whether you're an experienced bridal store with years in the business or just starting out in the industry, this digital course provides everything you need to align your boutique with the latest proven best practices to achieve your ultimate success. The blueprint is so well thought out and delivers a detailed step-by-step guide with specific templates that set you up for success in every aspect of your business. From sales training (for today's millennials), to mapping your customer journey, to website and beyond, this program is a must-have if you want to not only survive but thrive in the ever-changing bridal industry.
Bridal Store Blueprint has allowed me to lay a strong foundation for my business and I am already seeing the results of closing more sales, operational efficiencies and team building. In addition, Nayri, The Wedding Fashion Expert, provides monthly group support which is an invaluable addition to the program. She comes from the heart and delivers with humility, love and empowerment and genuinely wants to see the bridal stores in the industry succeed.
This program has changed the direction of my business and for that I am truly grateful. I'm excited to see what the future holds!"
- Stacie Hiras, White House Bride
"I first met Nayri at the Mon Cheri Academy in Chicago. After her presentation, I knew that she was someone I wanted to have in my inner bridal circle! The knowledge that Nayri has shared has been so valuable and inspirational for me. She truly wants us all to succeed in this crazy world of bridal; it’s like having our own bridal cheerleader! Nayri has created an outlet of support for bridal store owners and for that I am grateful."
- Nichole Shandera - Ellynne Bridal
"I signed up for all three of Nayri's Online Courses in September of 2019, and as soon as she emailed the link, we started watching the videos. She made it look so simple, but when you print the worksheets and start doing the work, you find out how many small things are disrupting your business and stifling your full potential. With the new knowledge and perspective, we were able to increase our sales by 14% within three months! When COVID-19 hit, Nayri was right there to help us all navigate and survive. I rewatched the videos and kept updating and evolving my business, knowing she was only an email away. We came out of the Pandemic and had to rebuild our team, but this time with Nayri's systems in place. In the same three months of 2021, we had a 44% increase in two years!!! You may love customer service, you may have a retail or business degree, but if you are in bridal and need guidance, Nayri’s courses are a must and a no brainer!"
- Renee Goodman, Bel Fiore Bridal