Nayri is the Wedding Fashion Expert. Given today’s dynamic world, Nayri beautifully leverages technology to create a uniquely unforgettable customer experience. Her strategies have turned Lovella Bridal into the successful bridal brand it is today. From being a best selling author to styling celebrity brides, coaching and educating, Nayri specializes in creating a unique customer experience. This includes creating and overseeing the overall business strategy. From team building to implementing sales and marketing initiatives, her innovative strategies make her an industry leader and pioneer. She also advises world-renowned designers, helping them refine and edit their collections.
She has been featured on Good Morning America, Mario Lopez & Courtney’s Wedding Fiesta on TLC, People.com & People TV styling Ashley Iaconetti who has been on various series of The Bachelor, DC Cupcakes on TLC, Season 5 of David Tutera’s My Fair Wedding on WE Network, People.com styling Robert Herjavec’s wife Kym Johnson from DWTS and more!
Nayri has styled celebrity brides including Ashley Iaconetti from The Bachelor, Zena Foster Babbs who married R&B Singer Tank and Jazmyn Simon from Ballers on HBO.
Her best selling book, "I'm Getting Married & Have Nothing to Wear" is the ultimate guide to helping brides find their perfect wedding dress. It also serves as a training tool for store owners and bridal stylists.
Most recently, Nayri released a series of online courses created based on industry feedback from her YouTube channel and Podcast. Her online courses share proven and tested business formulas. When implemented, retail stores can scale and thrive.
Her favorite pastime includes enjoying quality time with family and traveling the world. She also enjoys competing and training with her Arabian horses Psax In The City and Time To Tango! It is rare to see Nayri without her French bulldog Nuff; at times he assists in styling brides as well!
How to create & grow a business IG page
How to create content for your IG page
How to post images & videos
How and when to use IG Stories
How to create IG ads
How to post videos to IGTV
And so much more!
"Not having any background of Instagram, this gave me great insights that made me feel like a pro. Worked for me in the construction industry."
"Informative, succinct and easy to follow!"
- Veronica Di Santo
Let’s Get Your Business IG Page Started!
How to Create Content & Viewing Statistics
How to Post and Repost Content
How to Post Multiple Images & Videos, and Resize for IG Feed Posts
Quality of Photos and How to Edit and Remove Something from a Photo
Messaging and Responding to Comments
Everything You Need to Know About IG Stories
Countdown Timers in IG Stories
How To Create an Ad on IG
How to Post a Video in IGTV
How to Grow your IG Presence Outside of Your Profile
How to Use IG Reels
How to Use TikTok Crash Course
"LOVE Nayri's Bridal IG & TikTok Success Online Course! SO easy to digest and implement the strategies provided in the course immediately! Started off with filming a collaboration project, a bridal runway, & inspo show. I created a BTS reel, using Nayri's recommendations, and it BLEW up for me. Thank you!"
- Katie, Sweet Hello Bridal
"I signed up for all three of Nayri's Online Courses in September of 2019, and as soon as she emailed the link, we started watching the videos. She made it look so simple, but when you print the worksheets and start doing the work, you find out how many small things are disrupting your business and stifling your full potential. With the new knowledge and perspective, we were able to increase our sales by 14% within three months! When COVID-19 hit, Nayri was right there to help us all navigate and survive. I rewatched the videos and kept updating and evolving my business, knowing she was only an email away. We came out of the Pandemic and had to rebuild our team, but this time with Nayri's systems in place. In the same three months of 2021, we had a 44% increase in two years!!! You may love customer service, you may have a retail or business degree, but if you are in bridal and need guidance, Nayri’s courses are a must and a no brainer!"
- Renee Goodman, Bel Fiore Bridal